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~subject:"Brand management"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
Service-Dominant Logic
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Service-dominant logic
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Betriebliche Wertschöpfung
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Customer integration
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Customer value
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Marketing theory
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Athanasula-Reppa, Anastasia
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Brodie, Roderick J.
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Daskou, Sofia
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Glynn, Mark S.
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Little, Victoria
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Masouras, Andreas
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Marketing-mix strategies - product strategy and promotion strategy
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
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