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~subject:"Brand management"
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Brand management
China
34
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Chang, William Li
2
Chang, Hsin-Li
1
Hsieh, Min-Yu
1
Li, Hung-Hui
1
Lii, Peirchyi
1
Yang, Cheng-Hua
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Journal of advertising research
1
Journal of air transport management
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The North American journal of economics and finance : a journal of financial economics studies
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ECONIS (ZBW)
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1
Lucky names : superstitious beliefs in Chinese corporate branding strategy for bank marketing
Li, Hung-Hui
;
Hsieh, Min-Yu
;
Chang, William Li
- In:
The North American journal of economics and finance : a …
35
(
2016
),
pp. 226-233
Persistent link: https://www.econbiz.de/10011672316
Saved in:
2
Luck of the draw : creating Chines brand names
Chang, William Li
;
Lii, Peirchyi
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 523-530
Persistent link: https://www.econbiz.de/10003797967
Saved in:
3
Explore airlines' brand niches through measuring passengers' repurchase motivation : an application of Rasch measurement
Chang, Hsin-Li
;
Yang, Cheng-Hua
- In:
Journal of air transport management
14
(
2008
)
3
,
pp. 105-112
Persistent link: https://www.econbiz.de/10003731224
Saved in:
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