Verrollot, Jordan; Tolonen, Arto; Harkonen, Janne; … - In: International Journal of Applied Industrial Engineering … 5 (2018) 1, pp. 25-49
This article describes how new product development (NPD) is critical to maintaining a strong market position. However, full-scale NPD may consume too much time and resources when necessary to react quickly to customer needs or emerging business opportunities. Rapid development (RaDe) is a type...