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~subject:"Children"
~subject:"Consumer behaviour"
~subject:"Zielgruppe"
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Search: subject_exact:"Advertising effectiveness"
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Children
Consumer behaviour
Zielgruppe
Werbewirkung
139
Advertising effects
136
Advertising
128
Werbung
128
advertising effectiveness
108
Konsumentenverhalten
89
Internet marketing
73
Online-Marketing
73
Advertising effectiveness
63
Brand image
14
Brand management
14
Markenführung
14
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Psychology of advertising
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Werbepsychologie
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Marketing management
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Marketingmanagement
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Experiment
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Television advertising
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Advertising Effectiveness
9
Emotion
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Markenartikel
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Johnson, Garrett A.
4
Lewis, Randall A.
4
Vermeir, Iris
3
Wu, Linwan
3
Ali, Mazhar
2
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2
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2
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2
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2
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2
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2
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2
Reiley, David H.
2
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2
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2
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2
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1
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1
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1
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1
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1
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Journal of marketing communications
9
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Australasian marketing journal
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
European journal of marketing : EJM
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
Psychology & marketing
2
Scientific Annals of Economics and Business
2
Simon Business School working paper
2
The journal of consumer marketing
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
European journal of marketing
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of Indian culture and business management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of information systems and change management : IJISCM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Asia Pacific business
1
Journal of Consumer Policy
1
Journal of Islamic marketing : JIMA
1
Journal of business economics and management
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing management : MM
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ECONIS (ZBW)
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RePEc
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
Saved in:
3
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
4
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
5
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
6
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
7
Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin
;
Park, SangHee
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
Saved in:
8
The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir
;
Bouzaabia, Rym
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
Saved in:
9
Beauty types of female advertising models in Asia
Tipgomut, Pornchanoke
;
Paas, Leonard J
;
McNaught, Angela
- In:
International journal of market research
64
(
2022
)
6
,
pp. 799-821
Persistent link: https://www.econbiz.de/10013438778
Saved in:
10
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
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