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~subject:"Confectionery"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudiensammlung"
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Confectionery
Süßwaren
32
Consumer behaviour
10
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4
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4
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3
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confectionery
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Management, Rechnungslegung und Unternehmensbesteuerung : Schriftenreihe des Instituts für Betriebswirtschaftliche Steuerlehre an der Universität der Bundeswehr Hamburg
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Qualitative market research : an international journal
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Revue du marché unique européen
1
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ECONIS (ZBW)
32
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1
Consumers' purchasing decisions for confectionery and savoury snack food items on and off promotion
McPoland, Aimee
;
Furey, Sinead
;
McLaughlin, Christopher
- In:
DBS business review : an international academic …
3
(
2019
),
pp. 82-107
Persistent link: https://www.econbiz.de/10012586630
Saved in:
2
Export potential of Russian food industry
Gončarov, V. D.
;
Rau, V. V.
- In:
Studies on Russian economic development : the official …
29
(
2018
)
5
,
pp. 544-550
Persistent link: https://www.econbiz.de/10011937291
Saved in:
3
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
4
Storm in a Milk-Cup : Oreo in India
Sarkar, Dev Narayan
- In:
The IUP journal of business strategy : IJBS
10
(
2013
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10009756766
Saved in:
5
Self-regulatory strength amplification through selective information processing
Trudel, Remi
;
Murray, Kyle B.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10009719554
Saved in:
6
Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
Saved in:
7
Reasons for non-consideration of brands and the role of prior experience
Bogomolova, Svetlana
;
Millburn, Sandra
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 304-317
Persistent link: https://www.econbiz.de/10009428109
Saved in:
8
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
9
A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Kumar, Ashish
;
Trivedi, Minakshi
;
Bezawada, Ram
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 561-569
Persistent link: https://www.econbiz.de/10009655508
Saved in:
10
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
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