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~subject:"Conjoint-Analyse"
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Conjoint-Analyse
Glaubwürdigkeit
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Ankündigungseffekt
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Sattler, Henrik
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Schirm, Karsten
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Conjoint measurement : methods and applications ; with 91 tables
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ECONIS (ZBW)
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Measuring the credibility of product-preannouncements with conjoint analysis
Sattler, Henrik
;
Schirm, Karsten
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 97-122)
.
2003
Persistent link: https://www.econbiz.de/10001997607
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