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~subject:"Consumer/Household Economics"
~subject:"Markenführung"
~type_genre:"Glossar enthalten"
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Marketinghandbuch Licensing : Brands und Lizenzthemen professionell vermarkten
Brandt, Stefanie
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2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009157777
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Marketing communications : a brand narrative approach
Dahlén, Micael
;
Lange, Fredrik
;
Smith, Terry
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2010
Persistent link: https://www.econbiz.de/10003856512
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