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~subject:"Consumer behaviour"
~subject:"Kundenwert"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
Kundenwert
Beziehungsmarketing
3,381
Relationship marketing
3,381
Deutschland
589
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589
Theorie
468
Theory
468
Konsumentenverhalten
402
Customer satisfaction
247
Kundenzufriedenheit
247
Marketing management
228
Marketingmanagement
228
Lieferantenmanagement
223
Supplier relationship management
223
E-commerce
208
Electronic Commerce
208
Social Web
204
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204
Dienstleistungsqualität
177
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177
Customer integration
147
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147
Customer value
143
Brand management
141
Markenführung
141
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141
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141
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113
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113
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108
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108
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94
Online retailing
94
Online-Handel
94
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94
Customer service
90
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90
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81
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81
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533
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225
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156
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Bruhn, Manfred
8
Hadwich, Karsten
6
Kumar, V.
6
Fournier, Susan
5
Georgi, Dominik
5
Birker, Benjamin
4
Diller, Hermann
4
Huber, Frank
4
Stauss, Bernd
4
Bauer, Hans H.
3
Eggert, Andreas
3
Gelbrich, Katja
3
Hansen, Ursula
3
Helm, Sabrina
3
Hollebeek, Linda D.
3
Johnson, Michael D.
3
Krafft, Manfred
3
Maas, Peter
3
MacInnis, Deborah J.
3
Matzler, Kurt
3
Müller, Stefan
3
Park, C. Whan
3
Skiera, Bernd
3
Wiesel, Thorsten
3
Wilde, Klaus D.
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Balqiah, Tengku Ezni
2
Bejou, David
2
Belz, Christian
2
Benkenstein, Martin
2
Berger, Sven C.
2
Bieger, Thomas
2
Bliemel, Friedhelm
2
Brodie, Roderick J.
2
Browne, Glenn J.
2
Büttgen, Marion
2
Capriello, Antonella
2
Chen, Qimei
2
Clausen, Lydia
2
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Handbook of research on customer equity in marketing
14
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
10
Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Creating and managing superior customer value
4
Customer Experience : Forum Dienstleistungsmanagement
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Handbook of brand relationships
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
The Routledge handbook of service research insights and ideas
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer engagement marketing
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
3
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Profit maximization through customer relationship marketing : measurement, prediction and implementation
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business and management issues in the global and digital era : Indonesian perspectives
2
Commodity Marketing : Strategies, Concepts, and Cases
2
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ECONIS (ZBW)
534
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
How
customer
relationship
management
influences business and how it impacts customer satisfaction and loyalty : how has technology impacted CRM?
Sanyal, Anuska
;
Ritwik, P.
- In:
AI-driven intelligent models for business excellence
,
(pp. 167-181)
.
2023
Persistent link: https://www.econbiz.de/10014281382
Saved in:
3
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
4
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
5
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
6
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
7
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
8
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
9
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
10
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
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