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~subject:"Consumer behaviour"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
Marketing management
Beziehungsmarketing
3,355
Relationship marketing
3,355
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583
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583
Theorie
467
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467
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401
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246
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227
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222
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222
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207
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207
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202
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141
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112
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90
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Bruhn, Manfred
6
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5
Fournier, Susan
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Kumar, V.
5
Stauss, Bernd
5
Ahlert, Dieter
4
Ratten, Vanessa
4
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3
Belz, Christian
3
Birker, Benjamin
3
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3
Hansen, Ursula
3
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3
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3
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3
Huber, Frank
3
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3
Kenning, Peter
3
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3
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3
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3
Park, C. Whan
3
Wilde, Klaus D.
3
Aggarwal, Anu Gupta
2
Balqiah, Tengku Ezni
2
Benkenstein, Martin
2
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2
Bliemel, Friedhelm
2
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2
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2
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2
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2
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2
Castro Lozano, Carlos de
2
Chen, Qimei
2
Conduit, Jodie
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eine, Bastian
2
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Handbook of research on customer engagement
11
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
8
Consumer-brand relationships : theory and practice
7
Handbook of research on customer equity in marketing
6
Kellogg on marketing : the marketing faculty of the kellog school of management
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
6
Customer Relationship Management : the ultimate guide to efficient use of CRM
5
Customer relationship management in electronic markets
5
Customer retention in the automotive industry : quality, satisfaction and loyalty
5
Handbook of research on retailer-consumer relationship development
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Developing digital marketing : relationship perspectives
4
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
4
Handbook of brand relationships
4
Kundenbeziehungen im Dienstleistungsbereich
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
3
Brand management ; Vol. 2
3
Commodity Marketing : Strategies, Concepts, and Cases
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
3
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
3
Customer engagement marketing
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Handbook of relationship marketing
3
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Marketing in kleinen und mittleren Unternehmen
3
Measuring and managing brands
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
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ECONIS (ZBW)
594
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1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
How
customer
relationship
management
influences business and how it impacts customer satisfaction and loyalty : how has technology impacted CRM?
Sanyal, Anuska
;
Ritwik, P.
- In:
AI-driven intelligent models for business excellence
,
(pp. 167-181)
.
2023
Persistent link: https://www.econbiz.de/10014281382
Saved in:
3
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
4
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
5
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
Saved in:
6
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
7
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
8
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
9
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
10
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
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