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~subject:"Consumer behaviour"
~subject:"Nonprofit-Marketing"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Nonprofit-Marketing
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
3
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
2
Nonprofit marketing : sectoral applications
2
A handbook of corporate governance and social responsibility
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Communicating corporate social responsibility : perspectives and practice
1
Fundamentals of marketing research ; Vol. 3
1
Key debates and contemporary issues in nonprofit marketing
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Management-Handbuch Bildungssponsoring : Grundlagen, Ansätze und Fallbeispiele für Sponsoren und Gesponserte
1
Managing technology to meet your mission : a strategic guide for nonprofit leaders
1
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
1
Nonprofit-Organisationen im Wandel : Ende der Besonderheiten oder Besonderheiten ohne Ende?
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Public relations in the nonprofit sector : theory and practice
1
Research on firm financial performance and consumer behavior
1
Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung
1
Three essays on luxury consumption
1
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ECONIS (ZBW)
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1
Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
Saved in:
2
Examining the effect of altruistic gift giving on subsequent indulgence
Chen, Ning
;
Espinoza Petersen, Francine
;
Lowrey, Tina M.
- In:
Three essays on luxury consumption
,
(pp. 19-35)
.
2018
Persistent link: https://www.econbiz.de/10011926544
Saved in:
3
Muslim intention in donating through charitable crowdfunding in Indonesia
Indriani, Esmeralda
;
Kasri, Rahmatina Awaliah
- In:
Research on firm financial performance and consumer behavior
,
(pp. 267-290)
.
2020
Persistent link: https://www.econbiz.de/10012501740
Saved in:
4
Consumer behaviour and private donations : the effect of marketing communication and the reputation of non-profit organisations
Šebestová, Jarmila
;
Šebestová, Dana
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 319-338)
.
2020
Persistent link: https://www.econbiz.de/10012250647
Saved in:
5
Tweeting charities : perceptions, resources, and effective Twitter practices for the nonprofit sector
Guidry, Jeanine D.
;
Saxton, Gregory D.
;
Messner, Marcus
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 267-280)
.
2015
Persistent link: https://www.econbiz.de/10010481104
Saved in:
6
Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal
;
Verheijen, Steef
- In:
Communicating corporate social responsibility : …
,
(pp. 405-424)
.
2014
Persistent link: https://www.econbiz.de/10010346502
Saved in:
7
Der mühsame Weg, den Verbraucher von der Sinnhaftigkeit des Spendens zu überzeugen
Müllerleile, Christoph
- In:
Handbuch Spendenwesen : bessere Organisation, …
,
(pp. 126-132)
.
2011
Persistent link: https://www.econbiz.de/10008807492
Saved in:
8
Warum spenden?: Einblick in die Sicht der Spenderinnen und Spender : Spendenmotivation, Hemmnisse und deren Überwindung - und Folgerungen für die Spendenwerbung
Bosch, Ise
- In:
Handbuch Spendenwesen : bessere Organisation, …
,
(pp. 115-125)
.
2011
Persistent link: https://www.econbiz.de/10008807493
Saved in:
9
Online fundraising
Andresen, Katya
;
Higman, Rebecca Ruby
- In:
Nonprofit management 101 : a complete and practical …
,
(pp. 341-356)
.
2011
Persistent link: https://www.econbiz.de/10009127373
Saved in:
10
Dem Spender auf den Zahn gefühlt
Borcherding, Jan
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 49-62)
.
2010
Persistent link: https://www.econbiz.de/10003984814
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