//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online-Handel
Beziehungsmarketing
3,381
Relationship marketing
3,381
Deutschland
589
Germany
589
Theorie
468
Theory
468
Konsumentenverhalten
402
Customer satisfaction
247
Kundenzufriedenheit
247
Marketing management
228
Marketingmanagement
228
Lieferantenmanagement
223
Supplier relationship management
223
E-commerce
208
Electronic Commerce
208
Social Web
204
Social web
204
Dienstleistungsqualität
177
Service quality
177
Customer integration
147
Kundenintegration
147
Customer value
143
Kundenwert
143
Brand management
141
Markenführung
141
USA
141
United States
141
Innovation management
113
Innovationsmanagement
113
Internet marketing
108
Online-Marketing
108
Erfolgsfaktor
94
Online retailing
94
Success factor
94
Customer service
90
Kundenservice
90
Computer-assisted marketing
81
Dienstleistungssektor
81
more ...
less ...
Online availability
All
Undetermined
128
Free
9
Type of publication
All
Article
461
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Mehrbändiges Werk
Article in journal
6,918
Aufsatz in Zeitschrift
6,918
Book section
459
Hochschulschrift
268
Thesis
205
Graue Literatur
197
Non-commercial literature
197
Arbeitspapier
133
Working Paper
133
Collection of articles of several authors
83
Sammelwerk
83
Conference paper
75
Konferenzbeitrag
75
Aufsatzsammlung
66
Case study
33
Fallstudie
33
Bibliografie enthalten
17
Bibliography included
17
Collection of articles written by one author
15
Lehrbuch
15
Sammlung
15
Handbook
13
Handbuch
13
Konferenzschrift
13
Textbook
12
Conference proceedings
9
Ratgeber
9
Reprint
9
Guidebook
8
Glossar enthalten
7
Glossary included
7
Festschrift
4
Multi-volume publication
3
Interview
2
Systematic review
2
Übersichtsarbeit
2
Amtliche Publikation
1
CD-ROM, DVD
1
more ...
less ...
Language
All
English
356
German
107
Author
All
Fournier, Susan
5
Birker, Benjamin
4
Stauss, Bernd
4
Bauer, Hans H.
3
Bruhn, Manfred
3
Hansen, Ursula
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
MacInnis, Deborah J.
3
Park, C. Whan
3
Ratten, Vanessa
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Balqiah, Tengku Ezni
2
Belz, Christian
2
Benkenstein, Martin
2
Bliemel, Friedhelm
2
Browne, Glenn J.
2
Büttgen, Marion
2
Capriello, Antonella
2
Castaldo, Sandro
2
Chen, Qimei
2
Conduit, Jodie
2
Dharmesti, Maria
2
Diehl, Sandra
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eine, Bastian
2
Fassott, Georg
2
Fudenberg, Drew
2
Goldsmith, Ronald E.
2
Grabner-Kräuter, Sonja
2
Grewal, Dhruv
2
Grieser, Lukas
2
Grosso, Monica
2
Gómez-Suárez, Mónica
2
Hadwich, Karsten
2
Helm, Sabrina
2
Herrmann, Andreas
2
more ...
less ...
Published in...
All
Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Handbook of research on retailer-consumer relationship development
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Handbook of brand relationships
4
Handbook of research on customer equity in marketing
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
A Research Agenda for Service Marketing
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
3
E-retailing challenges and opportunities in the global marketplace
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Electronic retailing
3
Insights, innovation, and analytics for optimal customer engagement
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business ethics and the electronic economy
2
Business ethics and the electronic economy : with 4 tables
2
Business transformation and sustainability through cloud system implementation
2
Commodity Marketing : Strategies, Concepts, and Cases
2
Contemporary issues in digital marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
462
Showing
1
-
10
of
462
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
2
How
customer
relationship
management
influences business and how it impacts customer satisfaction and loyalty : how has technology impacted CRM?
Sanyal, Anuska
;
Ritwik, P.
- In:
AI-driven intelligent models for business excellence
,
(pp. 167-181)
.
2023
Persistent link: https://www.econbiz.de/10014281382
Saved in:
3
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
4
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
5
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
6
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
7
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
8
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
Saved in:
9
The customer experience with fashion sale robots : a psycho-interpretative framework
Montera, Raffaella
;
Ciasullo, Maria Vincenza
;
Cucari, Nicola
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 207-223)
.
2024
Persistent link: https://www.econbiz.de/10014529106
Saved in:
10
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->