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~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
Beziehungsmarketing
4,817
Relationship marketing
4,816
Deutschland
1,253
Germany
1,243
Theorie
1,098
Theory
1,098
Konsumentenverhalten
658
Kundenmanagement
433
Lieferantenmanagement
387
Supplier relationship management
387
Customer satisfaction
368
Kundenzufriedenheit
368
Marketingmanagement
361
Marketing management
353
Electronic Commerce
302
E-commerce
283
Dienstleistungsqualität
274
Service quality
274
Social Web
247
Social web
247
Kundenwert
246
Kundenbindung
235
Customer value
233
Kundenintegration
200
Customer integration
199
Brand management
196
Markenführung
196
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196
Erfolgsfaktor
184
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183
Innovationsmanagement
179
Success factor
176
Innovation management
174
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167
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166
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166
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152
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152
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144
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Graue Literatur
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185
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125
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76
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English
379
German
280
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Fournier, Susan
5
Bauer, Hans H.
4
Birker, Benjamin
4
Herrmann, Andreas
4
Stauss, Bernd
4
Bliemel, Friedhelm
3
Bruhn, Manfred
3
Eggert, Andreas
3
Eichen, Falko
3
Hansen, Ursula
3
Helm, Sabrina
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
MacInnis, Deborah J.
3
Park, C. Whan
3
Piller, Frank T.
3
Schumann, Jan Hendrik
3
Staack, Yvonne
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Balqiah, Tengku Ezni
2
Belz, Christian
2
Benkenstein, Martin
2
Boenigk, Silke
2
Browne, Glenn J.
2
Buhl, Hans Ulrich
2
Büttgen, Marion
2
Büttner, Miriam
2
Capriello, Antonella
2
Chen, Qimei
2
Conduit, Jodie
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eine, Bastian
2
Fassott, Georg
2
Fudenberg, Drew
2
Garnefeld, Ina
2
Goertz, Susanne
2
Goldsmith, Ronald E.
2
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1
Logos Verlag Berlin
1
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1
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1
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1
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1
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Gabler Edition Wissenschaft
24
SpringerLink / Bücher
12
Handbook of research on customer engagement
10
Basler Schriften zum Marketing
8
Consumer-brand relationships : theory and practice
7
Europäische Hochschulschriften / 5
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Research
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Gabler-Edition Wissenschaft
4
Handbook of brand relationships
4
Handbook of research on customer equity in marketing
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Schriftenreihe Schwerpunkt Marketing
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Markt und Konsum
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Schriften zum innovativen Marketing
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Schriftenreihe Studien zum Konsumentenverhalten
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Wirtschaftswissenschaft
3
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ECONIS (ZBW)
658
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
3
How
customer
relationship
management
influences business and how it impacts customer satisfaction and loyalty : how has technology impacted CRM?
Sanyal, Anuska
;
Ritwik, P.
- In:
AI-driven intelligent models for business excellence
,
(pp. 167-181)
.
2023
Persistent link: https://www.econbiz.de/10014281382
Saved in:
4
Digitalization of retailing: customer’s experiences, retail channel choices, and the chief digital officer
Hermes, Anna
-
2022
Persistent link: https://www.econbiz.de/10014435147
Saved in:
5
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
Saved in:
6
Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna
-
2022
Persistent link: https://www.econbiz.de/10013349235
Saved in:
7
Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty program
Bies, Suzanne
-
2022
Persistent link: https://www.econbiz.de/10013332142
Saved in:
8
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
9
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
Saved in:
10
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
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