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~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
Beziehungsmarketing
3,360
Relationship marketing
3,360
Deutschland
587
Germany
587
Theorie
468
Theory
468
Konsumentenverhalten
401
Customer satisfaction
246
Kundenzufriedenheit
246
Marketing management
227
Marketingmanagement
227
Lieferantenmanagement
223
Supplier relationship management
223
E-commerce
207
Electronic Commerce
207
Social Web
202
Social web
202
Dienstleistungsqualität
175
Service quality
175
Customer integration
147
Kundenintegration
147
Customer value
143
Kundenwert
143
Brand management
141
Markenführung
141
USA
141
United States
141
Innovation management
113
Innovationsmanagement
113
Internet marketing
108
Online-Marketing
108
Online retailing
94
Online-Handel
94
Erfolgsfaktor
93
Success factor
93
Customer service
90
Kundenservice
90
Computer-assisted marketing
81
Dienstleistungssektor
81
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9
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Article
400
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Aufsatz im Buch
Mehrbändiges Werk
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399
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Graue Literatur
185
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185
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125
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125
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76
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72
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20
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English
313
German
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Fournier, Susan
5
Stauss, Bernd
4
Bauer, Hans H.
3
Birker, Benjamin
3
Bruhn, Manfred
3
Hansen, Ursula
3
Hollebeek, Linda D.
3
Huber, Frank
3
Johnson, Michael D.
3
MacInnis, Deborah J.
3
Park, C. Whan
3
Aggarwal, Anu Gupta
2
Ahlert, Dieter
2
Balqiah, Tengku Ezni
2
Belz, Christian
2
Benkenstein, Martin
2
Bliemel, Friedhelm
2
Browne, Glenn J.
2
Büttgen, Marion
2
Capriello, Antonella
2
Chen, Qimei
2
Conduit, Jodie
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eine, Bastian
2
Fassott, Georg
2
Fudenberg, Drew
2
Goldsmith, Ronald E.
2
Grabner-Kräuter, Sonja
2
Grewal, Dhruv
2
Grieser, Lukas
2
Gómez-Suárez, Mónica
2
Hadwich, Karsten
2
Helm, Sabrina
2
Herrmann, Andreas
2
Ieva, Marco
2
Kazman, Rick
2
Kenning, Peter
2
Kumar, V.
2
Li, Dahui
2
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Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Handbook of brand relationships
4
Handbook of research on customer equity in marketing
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Commodity Marketing : Strategies, Concepts, and Cases
2
Contemporary issues in digital marketing
2
Customer relationship management in electronic markets
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digitale Transformation des Marketing
2
E-commerce trends for organizational advancement : new applications and methods
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Emerging issues in economics of development, business and finance
2
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
2
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ECONIS (ZBW)
401
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71
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
72
Managing online touchpoints for a consistent customer experience : cases from fashion retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 365-395)
.
2021
Persistent link: https://www.econbiz.de/10012607445
Saved in:
73
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
74
The customer engagement journey : establishing propositions
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
New perspectives on critical marketing and consumer society
,
(pp. 89-100)
.
2021
Persistent link: https://www.econbiz.de/10012497298
Saved in:
75
Revealing and ranking customer groups from the perspective of their experiences
Özdağoğlu, Güzin
- In:
Handbook of research on technology applications for …
,
(pp. 103-122)
.
2021
Persistent link: https://www.econbiz.de/10012307775
Saved in:
76
Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit
;
Rainer, Katharina
;
Stickdorn, Marc
- In:
Handbook of research methods for marketing management
,
(pp. 242-259)
.
2021
Persistent link: https://www.econbiz.de/10013171807
Saved in:
77
Retail customer native baskets creation : a must-do into measuring price indices
Matias, Liliana Bernardino
;
Freitas, Ana Costa
; …
-
2021
Persistent link: https://www.econbiz.de/10013285623
Saved in:
78
The mystique of customers' saturation in online brand communities
Ramadan, Zahy B.
;
Abosag, Ibrahim
- In:
Consumer behavior : practice oriented perspectives
,
(pp. 9-27)
.
2017
Persistent link: https://www.econbiz.de/10011854874
Saved in:
79
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
80
The influence of customer characteristics on frontline employees’ customer need knowledge
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Büttgen, …
- In:
Three essays on success factors of digital and …
,
(pp. 116-155)
.
2017
Persistent link: https://www.econbiz.de/10011894444
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