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~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Konsumentenverhalten
4,841
Theory
531
Theorie
530
Deutschland
529
Germany
529
Beziehungsmarketing
399
Relationship marketing
399
Brand management
368
Markenführung
368
Online retailing
262
Online-Handel
262
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254
Markenartikel
254
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249
Social web
249
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243
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243
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232
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232
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214
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214
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193
Retail trade
193
Internet marketing
180
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180
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179
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179
Marketing management
173
Marketingmanagement
173
Marketing
149
Environmental consciousness
137
Umweltbewusstsein
137
Advertising effects
131
Werbewirkung
131
Perception
123
Luxury goods
122
Luxusgüter
122
Nachhaltige Entwicklung
122
Sustainable development
122
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967
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59
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4,843
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Aufsatz im Buch
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48,657
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48,657
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7,241
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7,241
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5,793
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5,788
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4,843
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2,360
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1,720
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1,047
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595
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506
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506
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337
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337
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296
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296
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292
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245
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227
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3,756
German
1,046
French
40
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1
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Hogg, Margaret K.
6
Homburg, Christian
6
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
11
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Analytical study of factors influencing consumer choice heterogeneity for the acceptance of functional foods (foods with health claims) in India
Sharma, Sourabh
;
Jawajala, Rajesh.P.
;
Jawajala, Amruta …
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Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 275-297)
.
2023
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92
COD: a boon or curse for online impulse buying?
Deshpande, Bilwa
;
Deshpande, Gandhar
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Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 299-312)
.
2023
Persistent link: https://www.econbiz.de/10014429387
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93
Consumers' perceptions of innovation capacity : the role of the services at SMEs
Martins, Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira Pacheco
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Entrepreneurship ecosystems and their opportunities and …
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.
2023
Persistent link: https://www.econbiz.de/10014391802
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Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
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Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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95
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
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Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
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96
Strategies for reducing the environmental impact of impulse buying
Obukhovich, Svetlana
;
Sipilä, Jenni
;
Tarkiainen, Anssi
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,
(pp. 195-211)
.
2023
Persistent link: https://www.econbiz.de/10014414218
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97
Does gamification affect customer brand engagement and brand value co-creation?
Baranidharan, S.
;
Sophia, J. Sharon
;
Mohan, Chippy
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Sustainable marketing, branding, and reputation …
,
(pp. 258-276)
.
2023
Persistent link: https://www.econbiz.de/10014414233
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98
Why haven't you bought a solar panel? : consumerism at its "green" best with the Myers-Briggs type indicator
Gupta, Chabi
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Sustainable marketing, branding, and reputation …
,
(pp. 389-409)
.
2023
Persistent link: https://www.econbiz.de/10014414279
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99
Green marketing strategies and consumer behavior : insights for achieving sustainable marketing success
Muchenje, Chenjerai
;
Tapera, Musekiwa Clinton
; …
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Sustainable marketing, branding, and reputation …
,
(pp. 465-484)
.
2023
Persistent link: https://www.econbiz.de/10014414299
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100
Exploring the role of lifestyle and personality in predicting the green buying intentions of responsible consumers : sustainability insights from an emerging economy
Kaur, Balween
;
Gangwar, Veer P.
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Sustainable marketing, branding, and reputation …
,
(pp. 506-521)
.
2023
Persistent link: https://www.econbiz.de/10014414308
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