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~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Consumer behaviour
Mass production
83
Massenproduktion
81
Mass Customization
29
Mass customization
29
Beziehungsmarketing
21
Relationship marketing
21
Theorie
17
Theory
17
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13
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Aufsatz in Zeitschrift
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Alptekinoglu, Aydin
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1
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1
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Ekonomski pregled
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour : an international research review
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of operations management
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Manufacturing & service operations management : M & SOM
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Review of radical political economics
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ECONIS (ZBW)
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1
Can mass customization slow fast fashion down? : the impact on time-to-disposal and willingness-to-pay
Alptekinoglu, Aydin
;
Stadler Blank, Ashley
;
Meloy, …
- In:
Journal of operations management
69
(
2023
)
8
,
pp. 1320-1341
Persistent link: https://www.econbiz.de/10014475542
Saved in:
2
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
3
Company-customer interaction in mass customization
Jost, Peter-J.
;
Süsser, Theresa
- In:
International journal of production economics
220
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012175346
Saved in:
4
Industrial seigniorage : the other face of competition
Melmiès, Jordan
- In:
Review of radical political economics
49
(
2017
)
2
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011715612
Saved in:
5
Balancing "We" and "I" : self-construal and an alternative approach to seeking uniqueness
Song, Doori
;
Lee, Joonghwa
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 506-516
Persistent link: https://www.econbiz.de/10010230115
Saved in:
6
Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
Saved in:
7
Faszination Schokolade : die Geschichte des Kakaos zwischen Luxus, Massenprodukt und Medizin
Schulte Beerbühl, Margrit
- In:
Vierteljahrschrift für Sozial- und …
95
(
2008
)
4
,
pp. 410-429
Persistent link: https://www.econbiz.de/10003786647
Saved in:
8
Mass customization vs. mass production: variety and price competition
Alptekinoğlu, Aydın
;
Corbett, Charles J.
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003733716
Saved in:
9
Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen : eine qualitative Analyse
Schreier, Martin
;
Mair am Tinkhof, Astrid
;
Franke, Nikolaus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
3
,
pp. 185-201
Persistent link: https://www.econbiz.de/10003336392
Saved in:
10
Mass Customization : strategische Option mit beschränkten nachfrageseitigem Erfolgspotenzial
Kreuzer, Michael
;
Kühn, Richard
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
3
,
pp. 203-221
Persistent link: https://www.econbiz.de/10003336393
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