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~subject:"Consumer behaviour"
~type_genre:"Reprint"
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Consumer behaviour
Advertising planning
8
Werbeplanung
8
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
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3
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3
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Andrews, Demetra
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Baker, William E.
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Barnard, Neil
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Bloom, Helen
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Ehrenberg, Andrew S. C.
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Gelb, Betsy D.
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Kennedy, Rachel
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Lam, Son K.
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International marketing ; Vol. 2
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
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2
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
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3
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
4
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
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