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Consumer behaviour
Bayesian hierarchical models
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Journal of marketing research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Product launches with new attributes : a hybrid conjoint-consumer panel technique for estimating demand
Ellickson, Paul B.
;
Lovett, Mitchell J.
;
Ranjan, Bhoomija
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 709-731
Persistent link: https://www.econbiz.de/10012177632
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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