Baber, Ruturaj; Sankpal, Shilpa; Baber, Prerana; … - In: Cogent business & management 11 (2024) 1, pp. 1-26
This systematic literature review aims to synthesize the academic research on consumer ethnocentrism comprehensively … years, publication outlets, authorship, countries, methods, and theories utilized. Based on the synthesized literature, this … systematic review significantly contributes to the existing body of consumer ethnocentrism literature and offers valuable …