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~subject:"Coping strategy"
~subject:"Cultural branding"
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Community based response to the Japanese tsunami : a bottom-up approach
Goulding, Christina
;
Kelemen, Mihaela
;
Kiyomiya, Toru
- In:
European journal of operational research : EJOR
268
(
2018
)
3
,
pp. 887-903
Persistent link: https://www.econbiz.de/10011858210
Saved in:
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Sociocultural brand revitalization : the role of consumer collectives in bringing brands back to life
Närvänen, Elina
;
Goulding, Christina
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1521-1546
Persistent link: https://www.econbiz.de/10011609194
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