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~subject:"Corporate reputation"
~type_genre:"Aufsatz im Buch"
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Corporate reputation
Brand management
2,358
Markenführung
2,358
Brand
846
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808
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601
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Corporate social responsibility
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Employer Branding : Arbeitgeber positionieren und präsentieren
16
Corporate brand and corporate reputation
8
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Organizational identity in practice
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Employer branding for competitive advantage : models and implementation strategies
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Best practice der Markenführung
2
CSR und Brand Management : Marken nachhaltig führen
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
2
Handbuch Kommunikationsmanagement
2
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
2
Reputation Management
2
Swarm Branding : Markenführung im Zeitalter von Web 2.0
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising, promotion, and new media
1
Africapitalism : rethinking the role of business in Africa
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management in emerging markets : theories and practice
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Business power : creating new wealth from IP assets
1
Business-to-business brand management : theory, research and executive case study exercises
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Contemporary themes in strategic people management : a case-based approach
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Corporate Social Responsibility in Difficult Times
1
Cross-cultural and critical perspectives on brands
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
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Digital transformation and new approaches in trade, economics, finance and banking
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Does marketing need reform? : fresh perspectives on the future
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Economic development, integration, and morality in Asia and the Americas
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Emerging research on Islamic marketing and tourism in the global economy
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Erfolgreiches Personalmanagement im demografischen Wandel
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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ECONIS (ZBW)
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Corporate social responsibility and brand development in emerging markets : lessons from the COVID-19 interventions in Nigeria
Ogbu, Silk Ugwu
- In:
Marketing Communications and Brand Development in …
,
(pp. 157-179)
.
2022
Persistent link: https://www.econbiz.de/10013280194
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2
The impact of COVID-19 on the Corporate Social Responsibility of top 100 companies in Mauritius
Bundhoo-Deenoo, Sheistah
- In:
Corporate Social Responsibility in Difficult Times
,
(pp. 225-244)
.
2023
Persistent link: https://www.econbiz.de/10014318073
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3
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
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4
Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih
- In:
Digital transformation and new approaches in trade, …
,
(pp. 241-253)
.
2022
Persistent link: https://www.econbiz.de/10013448697
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5
Examining the Significance of corporate social responsibility in building employee value proposition and brand value in the United Arab Emirates
Agha, Kakul
;
Fitzsimmons, Jason
- In:
Marketing Communications and Brand Development in …
,
(pp. 183-210)
.
2022
Persistent link: https://www.econbiz.de/10013280196
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6
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
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7
Dynamic analysis of brand and regional reputation : the case of wine
Schamel, Günter
-
2018
Persistent link: https://www.econbiz.de/10011868052
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8
Public relations as image and reputation management
Murtarelli, Grazia
;
Romenti, Stefania
;
Carroll, Craig E.
-
2021
Persistent link: https://www.econbiz.de/10012504911
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9
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
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10
Employer branding and social media : the case of world's best employers
Bharti, Megha
;
Antil, Anjuman
- In:
Employer branding for competitive advantage : models …
,
(pp. 69-87)
.
2021
Persistent link: https://www.econbiz.de/10012545623
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