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~subject:"Corporate reputation"
~type_genre:"Conference paper"
~type_genre:"Interview"
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Search: "Journal of Business Research"
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Corporate reputation
Consumer behaviour
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Kim, Kyungok K.
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Journal of business research : JBR
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Linking corporate reputation and shareholder value using the publication of reputation rankings
Tischer, Sven
;
Hildebrandt, Lutz
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1007-1017
Persistent link: https://www.econbiz.de/10010364056
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2
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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