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~subject:"Customer engagement"
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Search: person:"Loureiro, Sandra Maria Correia"
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Customer engagement
Consumer behaviour
65
Konsumentenverhalten
65
Brand management
37
Markenführung
37
Brand image
29
Markenimage
29
Beziehungsmarketing
28
Relationship marketing
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Social Web
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Social web
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Customer satisfaction
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Kundenzufriedenheit
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Emotion
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Internet marketing
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Online-Marketing
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Virales Marketing
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Virtual reality
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Virtuelle Realität
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Einzelhandel
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Retail trade
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Tourism
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Tourismus
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Customer integration
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Dienstleistungsqualität
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Fashion
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Holiday behaviour
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Kundenintegration
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Luxury goods
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Luxusgüter
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Marketing management
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Marketingmanagement
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Tourism industry
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Loureiro, Sandra Maria Correia
7
Prentice, Catherine
3
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
El-Kassar, Abdul-Nasser
1
Itani, Omar S.
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Rosado-Pinto, Filipa
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Wang, Xuequn
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International journal of hospitality management
2
Journal of retailing and consumer services
2
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
6
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
7
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
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