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~subject:"Customer integration"
~type_genre:"Aufsatz in Zeitschrift"
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Customer integration
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Service-Dominant Logic
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Betriebliche Wertschöpfung
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service-dominant logic
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Aufsatz in Zeitschrift
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Barrutia, José M.
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Echebarria, Carmen
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Eletxigerra, Ainhize
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Paredes, Mario R.
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European journal of marketing : EJM
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Expanding the task-dominant value cocreation narrative : the role of consumer expertise and social and mental processes
Eletxigerra, Ainhize
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1061-1087
Persistent link: https://www.econbiz.de/10013258953
Saved in:
2
Tourist expertise and pre-travel value co-creation : task-related processes and beyond
Eletxigerra, Ainhize
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Tourism management perspectives : TMP
37
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502582
Saved in:
3
Value co-creation in e-commerce contexts : does product type matter?
Barrutia, José M.
;
Paredes, Mario R.
;
Echebarria, Carmen
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 442-463
Persistent link: https://www.econbiz.de/10011574404
Saved in:
4
Resources for value co-creation in e-commerce : a review
Paredes, Mario R.
;
Barrutia, José M.
;
Echebarria, Carmen
- In:
Electronic commerce research
14
(
2014
)
2
,
pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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