Magasins du Monde, the
world shops of Neuchâtel, Cernier, Le Noirmont and Lausanne, McDonald’s Switzerland,
Switcher, Coop … Consumer Survey................ 167
Chapter 1: Introduction
*
* Part of the discussion presented in this chapter has been published in: Bezençon, V. and S … corporations
such as Starbucks, McDonald’s and Nestlé on the Fair Trade market could make some people
doubt about one of the …