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~subject:"Dienstleistungsmanagement"
~subject:"Geschäftsmodell"
~subject:"Marketing theory"
~type_genre:"Sammelwerk"
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Managing consumer services : factory or theater?
Baglieri, Enzo
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010476951
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2
Service-orientierte Geschäftsmodelle : erfolgreich umsetzen
Böhmann, Tilo
(
ed.
);
Warg, Markus
(
ed.
);
Weiß, Peter
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10014007231
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3
Special section on extending service-dominant logic
In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
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Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
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