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~subject:"Dienstleistungsmanagement"
~subject:"Marketing theory"
~type_genre:"Fallstudie"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Service-Dominant Logic"
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Dienstleistungsmanagement
Marketing theory
Service-Dominant Logic
29
Service-dominant logic
29
Betriebliche Wertschöpfung
6
Customer integration
6
Kundenintegration
6
Value creation
6
Dienstleistung
5
Beziehungsmarketing
4
Business model
4
Deutschland
4
Germany
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4
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Lieferantenmanagement
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Marketingtheorie
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Innovationsmanagement
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14
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4
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Baglieri, Enzo
1
Edvardsson, Bo
1
Lusch, Robert F.
1
Skålén, Per
1
Tronvoll, Bård
1
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European journal of marketing : EJM
1
Journal of the Academy of Marketing Science
1
Management - Business for professionals
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ECONIS (ZBW)
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1
Managing consumer services : factory or theater?
Baglieri, Enzo
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010476951
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2
Service systems as a foundation for resource integration and value co-creation
Edvardsson, Bo
;
Skålén, Per
;
Tronvoll, Bård
-
2012
Persistent link: https://www.econbiz.de/10009572483
Saved in:
3
Special section on extending service-dominant logic
In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
Saved in:
4
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
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