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~subject:"Dienstleistungsmanagement"
~subject:"Marketing theory"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Service-Dominant Logic"
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Dienstleistungsmanagement
Marketing theory
Service-Dominant Logic
20
Service-dominant logic
20
Customer integration
7
Kundenintegration
7
Betriebliche Wertschöpfung
6
Value creation
6
Beziehungsmarketing
5
Marketingtheorie
5
Relationship marketing
5
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4
Dienstleistungssektor
4
Service industry
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Services marketing
4
Bundling strategy
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Geschäftsmodell
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Business models
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Business process management
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8
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Athanasula-Reppa, Anastasia
1
Baglieri, Enzo
1
Cassia, Fabio
1
Cobelli, Nicola
1
Daskou, Sofia
1
Gill, Liz
1
Kohtamäki, Marko
1
Kostama, Hanna
1
Kunz, Reinhard E.
1
Lehtonen, Heini
1
Lusch, Robert F.
1
Masouras, Andreas
1
Rabetino, Rodrigo
1
Roth, Alexander
1
Santomier, James
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Tommasetti, Aurelio
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Troisi, Orlando
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Ugolini, Marta Maria
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Management - Business for professionals
1
Sport, Business and Management : an international journal ; SBM
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The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
A perspective on value co-creation processes in eSports service ecosystems
Kunz, Reinhard E.
;
Roth, Alexander
;
Santomier, James
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012880113
Saved in:
3
Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
Saved in:
4
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
Saved in:
5
Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
Saved in:
6
Managing consumer services : factory or theater?
Baglieri, Enzo
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010476951
Saved in:
7
Special section on extending service-dominant logic
In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
Saved in:
8
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
Saved in:
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