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~subject:"Dienstleistungsqualität"
~subject:"SME"
~type_genre:"Aufsatz in Zeitschrift"
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Search: "Journal of strategic marketing"
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Dienstleistungsqualität
SME
Marketing management
183
Marketingmanagement
183
Consumer behaviour
171
Konsumentenverhalten
171
Beziehungsmarketing
161
Relationship marketing
161
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87
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87
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63
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63
Brand image
59
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59
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48
Unternehmenserfolg
48
Social Web
47
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47
Service quality
43
Strategic management
40
Strategisches Management
40
KMU
36
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35
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35
Competitive advantage
31
Wettbewerbsvorteil
31
Betriebliche Wertschöpfung
28
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Emerging economies
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28
Lieferantenmanagement
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Markenartikel
28
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28
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Aufsatz in Zeitschrift
Article in journal
79
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79
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Gilmore, Audrey
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Journal of strategic marketing
79
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All
ECONIS (ZBW)
79
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1
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
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3
Consumers' propensity for rollover service contracts : the influences of perceived value, convenience and trust on service loyalty
Wilkins, Stephen
;
Hazzam, Joe
;
Megicks, Phil
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 516-531
Persistent link: https://www.econbiz.de/10014304907
Saved in:
4
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
5
Service composite quality as a strategic measure of patient well-being
Anderson, Jeffrey E.
;
Nguyen, Carlin
;
Tofighi, Maryam
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 940-960
Persistent link: https://www.econbiz.de/10014305059
Saved in:
6
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
7
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
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8
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
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9
Determinants of overall franchisee satisfaction : application of the performance feedback theory
Jirásek, Michal
;
Gaffke, Susanne Maria
;
Windsperger, Josef
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10013170061
Saved in:
10
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
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