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Direktmarketing
Mobile communications
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Consumer behaviour
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Konsumentenverhalten
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Welt
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2001-2008
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2002-2007
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Akter, Shahriar
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Kondo, Fumiyo N.
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Uwadaira, Yasuhiro
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Vatanparast, Ramin
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Handbook of research on mobile marketing management
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ECONIS (ZBW)
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Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
2
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
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