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~subject:"Einzelhandel"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammlung"
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Einzelhandel
Beziehungsmarketing
185
Relationship marketing
185
Consumer behaviour
86
Konsumentenverhalten
86
Customer satisfaction
43
Kundenzufriedenheit
43
Dienstleistungsqualität
26
Service quality
26
Retail trade
24
Electronic Commerce
19
Online retailing
19
Online-Handel
19
Online-Marketing
19
Social Web
19
Social web
19
Brand management
18
E-commerce
18
Internet marketing
18
Lieferantenmanagement
18
Markenführung
18
Supplier relationship management
18
Marketing management
13
Marketingmanagement
13
Theorie
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Theory
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Brand image
12
Confidence
12
Markenimage
12
Vertrauen
12
Customer retention
11
Deutschland
10
Germany
10
Kundenbindung
10
B-to-B-Marketing
9
Brand
9
Business-to-business marketing
9
Customer value
8
Kundenmanagement
8
Kundenwert
8
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Article
20
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4
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Konferenzbeitrag
Sammlung
Article in journal
999
Aufsatz in Zeitschrift
999
Aufsatz im Buch
74
Book section
74
Hochschulschrift
51
Graue Literatur
39
Non-commercial literature
39
Thesis
33
Arbeitspapier
23
Working Paper
23
Conference paper
20
Collection of articles of several authors
17
Sammelwerk
17
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16
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9
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9
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4
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4
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4
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4
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2
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2
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1
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1
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1
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1
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English
24
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Rubio Benito, Natalia
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Abu Bakar bin Abdul Hamid
1
Beduschi, Eliane Fátima Strapazzon
1
Bertrandie, Laura
1
Brunner, Felix
1
Bunjan, Jelena
1
Bäckström, Kristina
1
Castaldo, Sandro
1
David, Natalie
1
Doreswamy, Goda
1
Esteban-Millat, Irene
1
Frasquet Deltoro, Marta
1
Gabel, Sebastian
1
Grosso, Monica
1
Gázquez-Abad, Juan Carlos
1
Haikal
1
Hendrawaty, Ernie
1
Huré, Elodie
1
Ieva, Marco
1
Jabeen, Samrena
1
Johansson, Ulf
1
Jung, Jin Ho
1
Jung, Yeonsung
1
Karjaluoto, Heikki
1
Klapper, Daniel
1
Kumar, V.
1
Lessmann, Stefan
1
M. S. Mahrinasari
1
Madireddy, Manini
1
Marcon, Margarete de Fátima
1
Martínez-López, Francisco J.
1
Mital, Amod
1
Mollá Descals, Alejandro
1
Ney, Benjamin
1
Nia, Meisam Hejazi
1
Nyrhinen, Jussi
1
Petljak, Kristina
1
Picot-Coupey, Karine
1
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Published in...
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The international review of retail, distribution and consumer research
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
International journal of economics and financial issues : IJEFI
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of service theory and practice
1
Legends in marketing
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
Trade perspectives in the context of safety, security, privacy and loyalty
1
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ECONIS (ZBW)
24
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
The synergistic effects of LMX and procedural justice climate on employee motivation and customer loyalty in a retail service context
Jung, Jin Ho
;
Yoo, Jaewon
;
Jung, Yeonsung
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10013190891
Saved in:
3
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
Saved in:
4
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
Saved in:
5
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
Saved in:
6
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
7
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
8
Safety and loyalty in footwear retail
Petljak, Kristina
;
Štulec, Ivana
;
Bunjan, Jelena
- In:
Trade perspectives in the context of safety, security, …
,
(pp. 269-294)
.
2018
Persistent link: https://www.econbiz.de/10011939490
Saved in:
9
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
10
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
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