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~subject:"Estimation"
~subject:"Marketingtheorie"
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Search: "Hruschka, Harald"
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Hruschka, Harald
20
Fettes, Werner
4
Probst, Markus
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3
Baumgartner, Bernhard
2
Falke, Andreas
1
Semmler, Michael
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
7
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3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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ECONIS (ZBW)
20
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1
A Monte Carlo study of design procedures for the semi-parametric mixed logit model
Falke, Andreas
;
Hruschka, Harald
- In:
Review of marketing science
14
(
2016
)
1
,
pp. 21-67
Persistent link: https://www.econbiz.de/10011555175
Saved in:
2
Neural nets and genetic algorithms in marketing
Hruschka, Harald
- In:
Handbook of marketing decision models
,
(pp. 399-433)
.
2008
Persistent link: https://www.econbiz.de/10003755284
Saved in:
3
Clusterwise pricing in stores of a retail chain
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
29
(
2007
)
4
,
pp. 579-595
Persistent link: https://www.econbiz.de/10003511755
Saved in:
4
Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
Saved in:
5
Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing : Katalogversand an Sammelbesteller
Hruschka, Harald
;
Baumgartner, Bernhard
;
Semmler, Michael
- In:
Journal of business economics : JBE
73
(
2003
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001727712
Saved in:
6
Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
-
2003
Persistent link: https://www.econbiz.de/10001805813
Saved in:
7
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
Saved in:
8
Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
5
,
pp. 426-441
Persistent link: https://www.econbiz.de/10001691117
Saved in:
9
Semi-Parametrische Marktanteilsmodellierung
Hruschka, Harald
- In:
Journal of business economics : JBE
71
(
2001
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10001577266
Saved in:
10
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
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