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~subject:"Familienunternehmen"
~subject:"Markenführung"
~type_genre:"Case study"
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Familienunternehmen
Markenführung
Social values
47
Soziale Werte
47
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8
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8
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8
Unternehmenskultur
8
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1
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1
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Knox, Simon
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Developing next generation leaders for transgenerational entrepreneurial family enterprises
1
Exploring transgenerational entrepreneurship : the role of resources and capabilities
1
Journal of marketing management : MM
1
Management for professionals
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Strong brands, strong relationships
1
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ECONIS (ZBW)
6
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1
The re-establishment of family values as a driver of transgenerational potential
Matser, Ilse A.
;
Bos, Frank H.
;
Heetebrij-van Dalfsen, …
- In:
Developing next generation leaders for …
,
(pp. 126-146)
.
2015
Persistent link: https://www.econbiz.de/10011414647
Saved in:
2
Entrepreneurs in family business dynasties : stories of Italian-Australian family businesses over 100 years
Hougaz, Laura
-
2015
Persistent link: https://www.econbiz.de/10010504129
Saved in:
3
The role of cultural capital in creating "glocal" brand relationships
Kjeldgaard, Dannie
;
Askegaard, Søren
;
Eckhardt, Giana M.
- In:
Strong brands, strong relationships
,
(pp. 48-60)
.
2015
Persistent link: https://www.econbiz.de/10011313060
Saved in:
4
Family firms and entrepreneurial families as breeding grounds for virtues
Orozco C., Luz Elena
;
González Couture, Gustavo
- In:
Exploring transgenerational entrepreneurship : the role …
,
(pp. 20-41)
.
2014
Persistent link: https://www.econbiz.de/10010429889
Saved in:
5
Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
Saved in:
6
Werte und Marken - Theoretische Bezüge und Managementimplikationen am Beispiel der Marke Gaggenau
Galle, Melanie
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003427395
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