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The early days of Swatch: birth of the fast fashion watch business model
Drasković, Nikola
;
Marković, Milivoj
;
Petersen, Christian
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10011994755
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