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~subject:"Firmenimage"
~subject:"Markenführung"
~type_genre:"Fallstudie"
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European journal of marketing : EJM
5
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ECONIS (ZBW)
5
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1
A view to a brand : introducing the film brandscape
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10009763992
Saved in:
2
Corporate social responsibility brand leadership : a multiple case study
Lindgreen, Adam
;
Xu, Yue
;
Maon, François
;
Wilcock, Jeremy
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 965-993
Persistent link: https://www.econbiz.de/10009572859
Saved in:
3
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
Saved in:
4
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
5
Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
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