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~subject:"Germany"
~subject:"Marketing management"
~type:"book"
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Search: subject_exact:"Gattungsmarke"
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Germany
Marketing management
Gattungsmarke
17
Generic brand
10
Markenartikel
10
Brand
7
Wettbewerb
4
Akzeptanz
3
Brand management
3
Deutschland
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Markenpolitik
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Produktmanagement
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Theorie
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Theory
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USA
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Vertikales Marketing
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Advertising
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Arzneimittel
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Cheese
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Consumer behaviour
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Generic drugs
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Generika
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Konsumentenverhalten
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Käse
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Lebensmitteleinzelhandel
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Marketingmanagement
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Milchmarkt
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Milk market
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Preisdifferenzierung
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Preisnachlass
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German
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Kaiser, Harry M.
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Chiambalero, Chris
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Goeke, Wolfgang
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Heisig, Andreas
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Lange, Jens
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Rogge, Hans-Jürgen
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
Arbeitsberichte aus dem FB Wirtschaft / Fachhochschule Osnabrück
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MV-Wissenschaft
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ECONIS (ZBW)
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Einflüsse auf die kurzfristige Absatzwirkung von Preis-Promotions für unmarkierte Produkte
Lange, Jens
-
2010
Persistent link: https://www.econbiz.de/10009130871
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2
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
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3
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
4
Gattungsmarke und Markenartikel im Wettbewerb : Überlegungen zu e. Substitution von Markenartikeln durch Gattungsmarken
Rogge, Hans-Jürgen
-
1984
Persistent link: https://www.econbiz.de/10013451893
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