Bateman, Ian; Jones, Andy P.; Jude, Simon; Day, Brett H. - 2006
participants who took part in the survey
experiments, and the Ordnance Survey for providing digital data. All Ordnance Survey … non-market valuation, for certain environmental goods, information on increases
or decreases in the numeric levels of an … attributes may trigger reliance upon the loss
aversion heuristic, leading to an exacerbation of the well know gains …