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Search: "Journal of advertising : official publication of the American Academy of Advertising."
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Journal of advertising : official publication of the American Academy of Advertising
16
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ECONIS (ZBW)
16
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1
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
2
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
3
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
4
Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Green, Todd
;
Peloza, John
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10010373244
Saved in:
5
The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Matthes, Jörg
;
Wonneberger, Anke
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010373247
Saved in:
6
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
7
Special issue on green advertising
Sheehan, Kim Bartel
-
2013
Persistent link: https://www.econbiz.de/10009762913
Saved in:
8
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
9
It ain't easy being green : macro, meso, and micro green advertising agendas
Fowler, Aubrey R.
;
Scheinbaum, Angeline Close
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 119-132
Persistent link: https://www.econbiz.de/10009762978
Saved in:
10
Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
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