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~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Großbritannien
SME marketing
40
KMU-Marketing
30
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15
Entrepreneurship
9
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Marketing management
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Cheng, Ranis
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Resnick, Sheilagh
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Brindley, Clare
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Christodoulides, George
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Dyson, Karen
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Foster, Carley
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Jones, Rosalind
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International small business journal : researching entrepreneurship
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
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ECONIS (ZBW)
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Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
2
Marketing in small businesses
Kenny, Brian
-
2016
Persistent link: https://www.econbiz.de/10011515805
Saved in:
3
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
4
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
5
Aligning teaching and practice : a study of SME marketing
Resnick, Sheilagh
;
Cheng, Ranis
;
Brindley, Clare
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009758885
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