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~subject:"Herkunftsbezeichnung"
~type_genre:"Fallstudie"
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Search: subject:"Markenartikel"
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Herkunftsbezeichnung
Brand management
437
Markenführung
437
Deutschland
139
Germany
137
Markenimage
107
Brand image
101
Markenpolitik
84
Markenartikel
72
Brand
67
USA
45
United States
45
Corporate reputation
44
Firmenimage
44
Marketingmanagement
43
Marketing management
42
Consumer behaviour
38
Konsumentenverhalten
38
Erfolgsfaktor
31
Marketing
30
Success factor
30
Welt
29
World
29
Beziehungsmarketing
28
Relationship marketing
28
Automotive industry
26
Kfz-Industrie
26
Theorie
22
Theory
22
Brand architecture
21
Internationales Marketing
21
Markenarchitektur
21
Unternehmenskultur
21
HR marketing
20
Internet marketing
20
Online-Marketing
20
Personalmarketing
20
Social Web
20
Social web
20
International marketing
19
Markenwert
19
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Article
5
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Fallstudie
Article in journal
822
Aufsatz in Zeitschrift
822
Aufsatz im Buch
65
Book section
65
Graue Literatur
20
Non-commercial literature
20
Hochschulschrift
18
Thesis
15
Working Paper
13
Arbeitspapier
12
Collection of articles of several authors
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Sammelwerk
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Aufsatzsammlung
8
Case study
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Conference paper
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Konferenzbeitrag
8
Conference proceedings
4
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Bibliografie enthalten
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Fallstudiensammlung
2
Accompanied by computer file
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1
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5
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Batt, Verena
1
Bruhn, Manfred
1
Desbois-Thibault, Claire
1
Florek, Magdalena
1
Fournier, Mauricette
1
Insch, Andrea
1
Mora, Pierre
1
Schwarz, Jürgen
1
Skorek, Monika
1
Thiedig, Frank
1
Urban, Sabine
1
Wilczak, Agnieszka
1
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Ancrages culturels dans un monde en mutation
1
Brand management in emerging markets : theories and practice
1
CERAMAC
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
Europäische Hochschulschriften / 5
1
Journal of hospitality marketing & management
1
Management for professionals
1
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ECONIS (ZBW)
8
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1
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8
of
8
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date (oldest first)
1
Comment la finance globalisée achète l'ancrage culturel : le cas de la bière
Urban, Sabine
- In:
Ancrages culturels dans un monde en mutation
,
(pp. 173-191)
.
2016
Persistent link: https://www.econbiz.de/10011619352
Saved in:
2
Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world
Mora, Pierre
-
2016
Persistent link: https://www.econbiz.de/10011384234
Saved in:
3
Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010520470
Saved in:
4
The building and management of the nation brand : the example of Poland
Wilczak, Agnieszka
;
Skorek, Monika
- In:
Brand management in emerging markets : theories and practice
,
(pp. 223-238)
.
2014
Persistent link: https://www.econbiz.de/10010417716
Saved in:
5
Swissness als Erfolgsfaktor : Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung
Bruhn, Manfred
;
Schwarz, Jürgen
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10009551630
Saved in:
6
Champagne : a distinguished wine? ; the creation of champagne's brand image
Desbois-Thibault, Claire
- In:
European business and brand building : [the papers of …
,
(pp. 99-112)
.
2012
Persistent link: https://www.econbiz.de/10009520659
Saved in:
7
When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
Saved in:
8
Spezialitäten mit geographischer Herkunftsangabe : Marketing, rechtlicher Rahmen und Fallstudien
Thiedig, Frank
-
2004
Persistent link: https://www.econbiz.de/10002060774
Saved in:
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