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~subject:"India"
~subject:"Internationale Marktforschung"
~subject:"Internationales Marketing"
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Internationales Marketing
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Measurement and research methods in international marketing
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1
Global business and organizational excellence : a review of research & best practices
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ECONIS (ZBW)
199
USB Cologne (EcoSocSci)
7
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41
The process of export information exploitation in French and Romanian SMEs
Descotes, Raluca Mogos
;
Walliser, Björn
- In:
Journal of small business and enterprise development
18
(
2011
)
2
,
pp. 311-330
Persistent link: https://www.econbiz.de/10009231705
Saved in:
42
An international marketing manifesto
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2011
Persistent link: https://www.econbiz.de/10009232292
Saved in:
43
International market and marketing research
Czinkota, Michael R.
-
2011
Persistent link: https://www.econbiz.de/10009232362
Saved in:
44
Cracking the next growth market : Africa
Chironga, Mutsa
;
Leke, Acha
;
Lund, Susan
;
Wamelen, Arend van
- In:
Harvard business review : HBR
89
(
2011
)
5
,
pp. 117-122
Persistent link: https://www.econbiz.de/10008991298
Saved in:
45
Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results
Sarstedt, Marko
;
Henseler, Jörg
;
Ringle, Christian M.
- In:
Measurement and research methods in international marketing
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10009377908
Saved in:
46
The state of methodological practice in international marketing research
Taylor, Charles Raymond
;
Bowen, C. Luke
;
Bang, Hae-kyong
- In:
Measurement and research methods in international marketing
,
(pp. 143-167)
.
2011
Persistent link: https://www.econbiz.de/10009377915
Saved in:
47
Stochastic frontier estimation in international marketing research : exploring untapped opportunities
Sarkees, Matthew E.
;
Luchs, Ryan
- In:
Measurement and research methods in international marketing
,
(pp. 99-114)
.
2011
Persistent link: https://www.econbiz.de/10009377922
Saved in:
48
A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Measurement and research methods in international marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009377923
Saved in:
49
The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales
Rocereto, Joseph F.
;
Puzakova, Marina
;
Anderson, Rolph E.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 53-71)
.
2011
Persistent link: https://www.econbiz.de/10009377924
Saved in:
50
Difference scores, anaysis levels, and the (mis)interpretation of cultural distance
Franke, George R.
;
Hill, John S.
;
Ramsey, Jase
;
Richey, …
- In:
Measurement and research methods in international marketing
,
(pp. 31-51)
.
2011
Persistent link: https://www.econbiz.de/10009377927
Saved in:
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