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~subject:"Informationsverhalten"
~subject:"Marketing"
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Advances in electronic marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Viral marketing : the use of surprise
Lindgreen, Adam
;
Vanhamme, Joe͏̈lle
- In:
Advances in electronic marketing
,
(pp. 122-138)
.
2005
Persistent link: https://www.econbiz.de/10003168450
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2
Inducing word-of-mouth by eliciting surprise - a pilot investigation
Derbaix, Christian
;
Vanhamme, Joe͏̈lle
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10001731356
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