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~subject:"Innovation"
~subject:"KMU"
~subject:"Lieferantenmanagement"
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Search: "Journal of strategic marketing"
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Innovation
KMU
Lieferantenmanagement
Marketing management
183
Marketingmanagement
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Consumer behaviour
171
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171
Beziehungsmarketing
161
Relationship marketing
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87
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63
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59
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48
Unternehmenserfolg
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Social Web
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Social web
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Dienstleistungsqualität
43
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43
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40
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40
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36
Internet marketing
35
Online-Marketing
35
Competitive advantage
31
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31
Betriebliche Wertschöpfung
28
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Emerging economies
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Markenartikel
28
Schwellenländer
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84
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Gilmore, Audrey
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Thaichon, Park
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3
Crick, Dave
3
Gupta, Samir
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O'Cass, Aron
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Ngo, Liem Viet
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Journal of strategic marketing
84
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ECONIS (ZBW)
84
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1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
4
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
5
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
6
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
7
Relationship marketing in franchising and retailing
2022
Persistent link: https://www.econbiz.de/10013170068
Saved in:
8
Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 296-319
Persistent link: https://www.econbiz.de/10013284055
Saved in:
9
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
10
Capabilities and the internationalisation of smaller-sized, service-oriented firms in the southern hemisphere
Felzensztein, Christian
;
Crick, Dave
;
Gonzalez-Perez, …
- In:
Journal of strategic marketing
30
(
2022
)
6
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013492870
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