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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
42
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ECONIS (ZBW)
42
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1
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
2
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
3
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
4
Customer orientation and firm's business performance : a moderated mediation model of environmental customer innovation and contextual factors
Pekovic, Sanja
;
Rolland, Sylvie
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2162-2191
Persistent link: https://www.econbiz.de/10011629340
Saved in:
5
Innovation summits : comparison and conceptualisation
Laursen, Linda Nhu
;
Andersen, Poul Houman
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2249-2268
Persistent link: https://www.econbiz.de/10011629386
Saved in:
6
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
7
Exploring front-line employee contributions to service innovation
Karlsson, Jenny
;
Skålén, Per
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1346-1365
Persistent link: https://www.econbiz.de/10011409338
Saved in:
8
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
9
The negative effect of team's prior experience and technological turbulence on new service development projects with customer involvement
Carbonell, Pilar
;
Rodriguez Escudero, Ana Isabel
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 278-301
Persistent link: https://www.econbiz.de/10011309608
Saved in:
10
Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
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