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~subject:"International marketing"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz im Buch"
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International marketing
Unternehmenserfolg
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Anxieties and management responses in international business
1
International marketing ; Vol. II
1
The eclectic paradigm : a framework for synthesizing and comparing theories of international business from different disciplines or perspectives
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ECONIS (ZBW)
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Is Dunning’s eclectic framework descriptive or normative?
Brouthers, Lance Eliot
;
Brouthers, Keith D.
;
Werner, Steve
- In:
The eclectic paradigm : a framework for synthesizing …
,
(pp. 143-156)
.
2015
Persistent link: https://www.econbiz.de/10011392682
Saved in:
2
Institutional influences on global marketing strategies
Eenennaam, Fred van
;
Janssen, Claudia M. L.
;
Brouthers, …
- In:
Anxieties and management responses in international business
,
(pp. 63-79)
.
2007
Persistent link: https://www.econbiz.de/10003532667
Saved in:
3
Transaction cost-enhanced entry mode choices and firm performance
Brouthers, Keith D.
;
Brouthers, Lance Eliot
;
Werner, Steve
-
2006
Persistent link: https://www.econbiz.de/10003410744
Saved in:
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