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~subject:"Internationales Marketing"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
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Internationales Marketing
Markenführung
Marketing management
2,193
Marketingmanagement
2,193
Implementation
534
Einführung
527
Deutschland
399
Germany
399
Theorie
289
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289
Beziehungsmarketing
240
Relationship marketing
240
Brand management
179
USA
174
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174
Consumer behaviour
173
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173
Internet marketing
153
Online-Marketing
153
Marketing
150
KMU
141
SME
141
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122
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122
International marketing
98
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95
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91
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90
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90
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75
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75
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73
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73
ERP system
68
ERP-System
68
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62
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62
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Keller, Kevin Lane
6
Meissner, Hans Günther
5
Esch, Franz-Rudolf
4
Meffert, Heribert
4
Adeola, Ogechi
3
Baumgarth, Carsten
3
Douglas, Susan P.
3
Woisetschläger, David
3
Aaker, David A.
2
Burmann, Christoph
2
Craig, C. S.
2
Gierl, Heribert
2
Hinson, Robert
2
Jacobs, Laurence W.
2
Jaworski, Bernard J.
2
Kitchen, Philip J.
2
Koppelmann, Udo
2
Kowalik, Izabela
2
Leonidou, Leonidas C.
2
MacInnis, Deborah J.
2
Michaelis, Manuel
2
Mogaji, Emmanuel
2
Nguyen Phong Nguyen
2
Park, C. Whan
2
Sakkthivel, A. M.
2
Samli, A. Coskun
2
Siegert, Gabriele
2
Sousa, Carlos M. P.
2
Valla, Jean-Paul
2
Viardot, Eric
2
Virvilaitė, Regina
2
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2
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2
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2
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1
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1
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1
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Measuring and managing brands
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
Improving marketing strategies for private label products
4
International marketing ; Vol. 1
4
Fashion branding and communication : core strategies of European luxury brands
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
New world marketing
3
The evolution of brands : from signals of quality to storehouses of trust
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand management ; Vol. 1
2
Brand management in emerging markets : theories and practice
2
Cases on branding strategies and product development : successes and pitfalls
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Global Management : mit 8 Tabellen
2
Handbook of research on international advertising
2
Innovation in advertising and branding communication
2
Innovative Markenführung und -implementierung
2
Integrated brand marketing and measuring returns
2
International marketing ; Vol. 3
2
International marketing in rapidly changing environments
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
2
Market entry in China : case studies on strategy, marketing, and branding
2
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
2006 Business & Economics Society International Conference ; Vol. 1
1
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ECONIS (ZBW)
273
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Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
2
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
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3
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
Saved in:
4
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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5
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
6
Digitale Sprachvarietäten in der externen Markenkommunikation : eine empirische Untersuchung des Einflusses der Vong-Sprache auf die Markeneinstellung, Kaufabsicht und Glaubwürdigk...
Cudak, Jessica
;
Göttling, Janine
;
Siems, Florian
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 331-356)
.
2023
Persistent link: https://www.econbiz.de/10014435297
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7
A systematic review of the bibliometric literature : branding in marketing strategy
Rosário, Albérico Travassos
- In:
Origin and branding in international market entry processes
,
(pp. 82-116)
.
2023
Persistent link: https://www.econbiz.de/10014436769
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8
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
9
The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia
;
Karjaluoto, Heikki
- In:
Industry 5.0 : Creative and Innovative Organizations
,
(pp. 27-53)
.
2023
Persistent link: https://www.econbiz.de/10014317822
Saved in:
10
Crafting a positioning strategy : capturing the customer mindshare
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 151-166)
.
2023
Persistent link: https://www.econbiz.de/10014283164
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