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~subject:"Internationales Marketing"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Internationales Marketing
Online-Marketing
Marketing management
2,193
Marketingmanagement
2,193
Implementation
534
Einführung
527
Deutschland
399
Germany
399
Theorie
289
Theory
289
Beziehungsmarketing
240
Relationship marketing
240
Brand management
179
Markenführung
179
USA
174
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174
Consumer behaviour
173
Konsumentenverhalten
173
Internet marketing
153
Marketing
150
KMU
141
SME
141
Social Web
122
Social web
122
International marketing
98
Erfolgsfaktor
95
Success factor
95
Innovation
91
Strategic management
90
Strategisches Management
90
E-commerce
75
Electronic Commerce
75
Target group
73
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73
ERP system
68
ERP-System
68
Corporate Social Responsibility
62
Corporate social responsibility
62
Public relations
60
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900
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900
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249
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79
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65
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65
Graue Literatur
60
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60
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60
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60
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58
Thesis
46
Ratgeber
43
Guidebook
42
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41
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41
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English
206
German
43
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Meissner, Hans Günther
5
Ratten, Vanessa
4
Douglas, Susan P.
3
Camilleri, Mark Anthony
2
Castro Lozano, Carlos de
2
Craig, C. S.
2
Jacobs, Laurence W.
2
Kircova, Ibrahim
2
Kowalik, Izabela
2
Le Dung
2
Leonidou, Leonidas C.
2
López Coronado, Miguel
2
Nguyen Tuyet-Mai
2
Pennington, Robert
2
Pinarbasi, Fatih
2
Quach, Sara
2
Sainz de Abajo, Beatriz
2
Samli, A. Coskun
2
Sousa, Carlos M. P.
2
Thompson, Ashleigh-Jane
2
Topsümer, Füsun
2
Valla, Jean-Paul
2
Virvilaitė, Regina
2
Wiedemann, Dietmar G.
2
Wilkinson, Timothy J.
2
Wills, James R.
2
Yarkin, Dincer
2
Šeinauskienė, Beata
2
Adapa, Sujana
1
Adeola, Ogechi
1
Akunuri, Jaya
1
Alonso Dos Santos, Manuel
1
Amirkhanpour, Monaliz
1
Andersson, Svante
1
Asmat Nizam Abdul Talib
1
Audi, Robert
1
Aurifeille, Jacques-Marie
1
Axinn, Catherine Nancy
1
Aydin, Kenan
1
Aykol, Bilge
1
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Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
International marketing ; Vol. 1
4
Marketing in the cyber era : strategies and emerging trends
4
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
E-marketing ; Vol. 3
3
Effective digital marketing for improving society behavior toward DEI and SDGs
3
Interactive and multi-channel marketing
3
Interdisciplinary management research XVI ; 1
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
New world marketing
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
Advances in electronic marketing
2
Contemporary approaches of digital marketing and the role of machine intelligence
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
2
Digital marketing : global strategies from the world's leading experts
2
Global Management : mit 8 Tabellen
2
Handbook of research on integrating social media into strategic marketing
2
Handbook of research on international advertising
2
International marketing ; Vol. 3
2
International marketing in rapidly changing environments
2
Internet advertising : theory and research
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Marketing analysis in sport business : global perspectives
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Strategic corporate communication in the digital age
2
Strategic marketing in tourism services
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
2
ASEAN business, trade and development
1
Advances in analytics and applications
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ECONIS (ZBW)
249
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Digital marketing for NPOs
Mudzimba, Edward
;
Chokera, Fainos
;
Dube, Mercy
- In:
Effective digital marketing for improving society …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014463383
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2
The usage of digital marketing tools in city branding
Vaňová, Anna
;
Rojíková, Darina
;
Vitálišová, Katarína
- In:
Effective digital marketing for improving society …
,
(pp. 263-285)
.
2024
Persistent link: https://www.econbiz.de/10014463508
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3
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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4
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Lim, Yee Wen
;
French, Juliana Angeline
;
Shafiullah Anis
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 205-217)
.
2024
Persistent link: https://www.econbiz.de/10014528181
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5
Perceived organizational support - effectuating digital marketing communication and facilitating Sustainable Development Goals 3, 8 and 16 : an integrative literature review
In:
Effective digital marketing for improving society …
,
(pp. 154-179)
.
2024
Persistent link: https://www.econbiz.de/10014463412
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6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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7
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
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8
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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9
The role of internet of behaviors (IoB) in digital marketing
Huseynov, Farid
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 123-144)
.
2023
Persistent link: https://www.econbiz.de/10014365950
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10
Impact of digital marketing tools and methods on SMEs and proposed recommendations
Munna, Afzal Sayed
;
Shaikh, Md Sadeque Imam
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 173-191)
.
2023
Persistent link: https://www.econbiz.de/10014365970
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