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~subject:"Internationales Marketing"
~subject:"Zielgruppe"
~type_genre:"Aufsatz im Buch"
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Internationales Marketing
Zielgruppe
Marketing management
2,193
Marketingmanagement
2,193
Implementation
534
Einführung
527
Deutschland
399
Germany
399
Theorie
289
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289
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240
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240
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179
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179
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174
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174
Consumer behaviour
173
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173
Internet marketing
153
Online-Marketing
153
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150
KMU
141
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141
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122
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122
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90
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75
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68
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62
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67
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42
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Meissner, Hans Günther
5
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Preuß, Klaus-Jürgen
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2
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2
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2
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2
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2
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2
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2
Kowalik, Izabela
2
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2
Lippmann, Ingo
2
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2
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2
Samli, A. Coskun
2
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2
Uebel, Matthias
2
Valla, Jean-Paul
2
Virvilaitė, Regina
2
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2
Wills, James R.
2
Šeinauskienė, Beata
2
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1
Andrea, Guillermo J. d'
1
Asmat Nizam Abdul Talib
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
International marketing ; Vol. 1
4
The silver market phenomenon : marketing and innovation in the aging society
4
A - N
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
New world marketing
3
The silver market phenomenon : business opportunities in an era of demographic change
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Global Management : mit 8 Tabellen
2
Handbook of research on ethnic and intra-cultural marketing
2
Handbook of research on international advertising
2
International marketing ; Vol. 3
2
International marketing in rapidly changing environments
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
2
Kellogg on marketing
2
Marketing management : a cultural perspective
2
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
2
Measuring and managing brands
2
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
2
ASEAN business, trade and development
1
Ausgewählte Fragestellungen im internationalen Marketing
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Bringing technology to market: trends, cases, solutions
1
Business strategies for economies in transition : book of readings on CEE countries
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Can Latin American firms compete?
1
Communication industry in Nigeria : the crisis of publications
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Complex AI dynamics and interactions in management
1
Corporate Banking : zukunftsorientierte Strategien im Firmenkundengeschäft
1
Corporate banking : zukunftsorientierte Strategien im Firmenkundengeschäft
1
Corporate strategy
1
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
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ECONIS (ZBW)
171
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The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
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2
Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities
Jan, Sumaira
;
Sisodia, Swati
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 328-343)
.
2023
Persistent link: https://www.econbiz.de/10014414266
Saved in:
3
Cross-cultural marketing insights
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 9-19)
.
2020
Persistent link: https://www.econbiz.de/10013459177
Saved in:
4
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
Saved in:
5
Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 136-145)
.
2022
Persistent link: https://www.econbiz.de/10013502441
Saved in:
6
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
Saved in:
7
Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
Saved in:
8
Defining entrepreneurial marketing and instant internationalization
Kowalik, Izabela
- In:
Entrepreneurial marketing and international new …
,
(pp. 8-25)
.
2020
Persistent link: https://www.econbiz.de/10012224534
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9
Entrepreneurial marketing components and the concept's role in internationalization of SMEs
Danik, Lidia
- In:
Entrepreneurial marketing and international new …
,
(pp. 26-53)
.
2020
Persistent link: https://www.econbiz.de/10012224537
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10
Managerial and organizational determinants of entrepreneurial marketing in a global context
Baranowska-Prokop, Ewa
;
Duliniec, Elżbieta
- In:
Entrepreneurial marketing and international new …
,
(pp. 54-80)
.
2020
Persistent link: https://www.econbiz.de/10012224545
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