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~subject:"Internationales Marketing"
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Search: subject:"Cosmopolitanism"
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Internationales Marketing
Cosmopolitanism
106
cosmopolitanism
81
Consumer behaviour
57
Konsumentenverhalten
55
Globalization
46
Globalisierung
43
Welt
26
World
26
National culture
25
Nationalkultur
25
Weltbürgertum
21
Brand image
19
Designation of origin
19
Herkunftsbezeichnung
19
Markenimage
19
Multinationales Unternehmen
19
Transnational corporation
19
Cosmopolitanism.
14
International marketing
13
Brand management
12
Ethnocentrism
12
Markenführung
12
consumer ethnocentrism
12
Cultural identity
11
Kulturelle Identität
11
Aufsatzsammlung
10
China
10
consumer cosmopolitanism
9
Migranten
7
Migrants
7
Personality psychology
7
Persönlichkeitspsychologie
7
South Korea
7
Südkorea
7
Auslandsaufenthalt
6
Consumer cosmopolitanism
6
Expatriate assignment
6
Führungskräfte
6
Global justice
6
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9
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13
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13
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13
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English
13
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Alden, Dana
1
Attia, Samaa
1
Biswas, Abhijit
1
Chansarkar, Bal
1
Chung, Jae-Eun
1
Cleveland, Mark
1
Farhangmehr, Minoo
1
Ferraris, Alberto
1
Grewal, Dhruv
1
Guha, Abhijit
1
Gülsoy, Tanses
1
Hadjielias, Elias
1
Hung Trong Hoang
1
Jeong, So Won
1
Jin, Byoungho
1
Jin, Zhongqi
1
Kalliny, Morris
1
Kang, Inwon
1
Kelley, James B.
1
Khanh Ngoc Bich Ho
1
Kim, Jung Seek
1
Koo, Jakyung
1
Kvasova, Olga
1
Lee, Julie A.
1
Lynch, Richard L.
1
Makrides, Anna
1
McCutcheon, Georgia
1
Nobre, Helena
1
Ogasavara, Mario Henrique
1
Rabêlo Neto, Alexandre
1
Riefler, Petra
1
Roy, Subhadip
1
Saran, Anshu
1
Sharma, Piyush
1
Shin, Daeun Chloe
1
Son, Jeyoung
1
Sousa, Ana
1
Sousa-Filho, José Milton de
1
Soutar, Geoffrey N.
1
Thrassou, Alkis
1
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Published in...
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international consumer marketing
2
International business review : the official journal of the European International Business Academy
1
International journal of retail and distribution management
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Review of marketing science
1
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ECONIS (ZBW)
13
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1
Consumer religiosity,
cosmopolitanism
and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
2
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
3
The extension of animosity model of foreign product purchase : does country of origin matter?
Hung Trong Hoang
;
Khanh Ngoc Bich Ho
;
Tran, Trang P.
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209464
Saved in:
4
Attitudes toward global and local consumer culture and the meanings of brands
Kim, Jung Seek
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 37-61
Persistent link: https://www.econbiz.de/10013447839
Saved in:
5
Consumer
cosmopolitanism
in international marketing research : a systematic review and future research agenda
Makrides, Anna
;
Kvasova, Olga
;
Thrassou, Alkis
; …
- In:
International marketing review
39
(
2022
)
5
,
pp. 1151-1181
Persistent link: https://www.econbiz.de/10013455459
Saved in:
6
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
7
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
8
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
9
Cosmopolitanism
and the mediating effect of country image on consumers' ourchase, visit and investment intentions
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
Journal of Asian finance, economics and business : JAFEB
6
(
2019
)
4
,
pp. 159-170
Persistent link: https://www.econbiz.de/10012428177
Saved in:
10
The relationship between consumer ethnocentrism,
cosmopolitanism
and product country image among younger generation consumers : the moderating role of country development status
Jin, Zhongqi
;
Lynch, Richard L.
;
Attia, Samaa
; …
- In:
International business review : the official journal of …
24
(
2015
)
3
,
pp. 380-393
Persistent link: https://www.econbiz.de/10011279699
Saved in:
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