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~subject:"Internet"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Handbook of research on effective advertising strategies in the social media age
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Information technology, new dimensions of government and citizen interaction, and human security in Mainland China, and the Taiwan experience : [international colloquium proceedings, October 19th, 2001]
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Analyzing the strategic role of social networking in firm growth and productivity
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Business ethics and the electronic economy : with 4 tables
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Digitalisierung: Menschen zählen : Beiträge und Positionen 2016
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E-Business and telecommunications : 6th international joint conference, ICETE 2009, Milan, Italy, July 7 - 10, 2009 ; revised selected papers
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Economic policy issues of the new economy : [International Conference on Economic Policy in the "New Economy", held in Paderborn in May 2001]
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Fundamentals of marketing research ; Vol. 4
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Handbook of media economics ; Volume 1B
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Understanding privacy violation and fairness perception of job seekers using social media
Subbarao, N. V.
;
Chhabra, Bindu
;
Mishra, Manit
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 25-50)
.
2023
Persistent link: https://www.econbiz.de/10014429280
Saved in:
2
Reimagining secondary data in a digital age
Pritchard, Katrina
- In:
Methods to improve our field
,
(pp. 5-22)
.
2023
Persistent link: https://www.econbiz.de/10014239819
Saved in:
3
Digital marketing in the context of consumer privacy : an insight
Vasagan, V. T.
- In:
Managerial issues in digital transformation of global …
,
(pp. 89-101)
.
2021
Persistent link: https://www.econbiz.de/10012623635
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4
Strategic social media marketing and data privacy
Meral, Kevser Zeynep
- In:
Management strategies to survive in a competitive …
,
(pp. 187-199)
.
2021
Persistent link: https://www.econbiz.de/10012591514
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5
Facebook data breach : a systematic review of its consequences on consumers' behaviour towards advertising
Lulandala, Emmanuel Elioth
- In:
Strategic system assurance and business analytics
,
(pp. 45-68)
.
2020
Persistent link: https://www.econbiz.de/10012240762
Saved in:
6
Internet of Things : governance and metagovernance of networking everything
Sutherland, Ewan
- In:
The Internet of Things entrepreneurial ecosystems : …
,
(pp. 95-119)
.
2020
Persistent link: https://www.econbiz.de/10012252799
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7
Generation Y and internet privacy : implication for commercialization of social networking services
Smutny, Zdenek
;
Janoscik, Vaclav
;
Cermak, Radim
- In:
Analyzing the strategic role of social networking in …
,
(pp. 95-119)
.
2017
Persistent link: https://www.econbiz.de/10011530623
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8
New methods for measuring advertising efficacy
McDuff, Daniel
- In:
Digital advertising : theory and research
,
(pp. 327-342)
.
2017
Persistent link: https://www.econbiz.de/10011646124
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9
Privacy and the internet
Tucker, Catherine
-
2016
Persistent link: https://www.econbiz.de/10011419964
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10
Meine Daten kannste haben - oder doch nicht?! : die Einstellung Studierender zu Werbeeinblendungen und zum Tracking ihres Surfverhaltens im Internet
Malzahn, Birte
;
Simbeck, Katharina
- In:
Digitalisierung: Menschen zählen : Beiträge und …
,
(pp. 52-57)
.
2016
Persistent link: https://www.econbiz.de/10011797238
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