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~subject:"Käse"
~subject:"Markenpolitik"
~type:"book"
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Search: subject_exact:"Gattungsmarke"
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Käse
Markenpolitik
Gattungsmarke
17
Generic brand
10
Markenartikel
10
Brand
7
Wettbewerb
4
Akzeptanz
3
Brand management
3
Deutschland
3
Markenführung
3
Produktmanagement
3
Theorie
3
Theory
3
USA
3
Vertikales Marketing
3
Advertising
2
Arzneimittel
2
Cheese
2
Consumer behaviour
2
Generic drugs
2
Generika
2
Germany
2
Konsumentenverhalten
2
Lebensmitteleinzelhandel
2
Marketing management
2
Marketingmanagement
2
Milchmarkt
2
Milchpolitik
2
Milk market
2
Milk policy
2
Pharmaceuticals
2
Preisdifferenzierung
2
Preisnachlass
2
Price discrimination
2
Sales-promotion
2
United States
2
Werbung
2
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Graue Literatur
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German
3
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2
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Bruhn, Manfred
3
Meffert, Heribert
3
Kaiser, Harry M.
2
Chiambalero, Chris
1
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Schriftenreihe Unternehmensführung und Marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
1
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Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
Saved in:
2
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
3
Markenstrategien im Wettbewerb : empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (No Names)
Meffert, Heribert
;
Bruhn, Manfred
-
1984
Persistent link: https://www.econbiz.de/10000073382
Saved in:
4
Markenstrategien im Wettbewerb : empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (No Names)
Meffert, Heribert
;
Bruhn, Manfred
-
1984
Persistent link: https://www.econbiz.de/10004660616
Saved in:
5
Markenstrategien im Wettbewerb : Empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken
Meffert, Heribert
-
1984
Persistent link: https://www.econbiz.de/10013506274
Saved in:
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